Project
Google Ads Optimization & Lead Scaling for a US Spine Clinic
- Goal: Increase qualified patient phone call leads, improve local search visibility, and scale traffic efficiently while maintaining sustainable acquisition costs.
- Focused on restructuring the Google Ads account using Performance Max, local targeting, and conversion-focused optimization to drive higher patient inquiry volume.
- Successfully scaled monthly phone calls from 30 to 83, achieving a 176% increase in patient calls within four months.
- Traffic also doubled during the optimization period, with clicks increasing from 326 to 676 (+107%).
Performance Highlights & Wins
Patient Call Growth
- Increased qualified patient phone calls by 176%, scaling from 30 monthly calls to 83 calls.
- Generated significantly more patient inquiries while maintaining operational efficiency.
Traffic & Visibility Expansion
- Achieved a 107% increase in clicks through campaign restructuring and expanded Google Ads reach.
- Improved visibility across Search, YouTube, and other Google properties using Performance Max.
Local High-Intent Lead Acquisition
- Captured nearby high-intent users actively searching for spinal care treatment services.
- Improved lead quality through stronger local targeting and search intent alignment.
Efficient Scaling
- Scaled from one active campaign structure into multiple campaigns while maintaining competitive cost efficiency.
- Maintained strong cost-per-lead performance despite increased spend and expanded campaign coverage.
Strategy & Campaign Setup
Google Ads Account Audit
- Conducted a full Google Ads account audit to identify growth opportunities and campaign inefficiencies.
- Refined targeting, campaign structure, and keyword strategy to improve traffic quality and lead generation.
Performance Max Implementation
- Launched Performance Max campaigns to automate audience discovery and expand reach across Google channels.
- Leveraged automation to identify new high-converting audiences and increase visibility.
Local Intent Targeting
- Added nearby location-targeting campaigns focused on users searching for local spine care treatment.
- Captured high-intent “near me” searches to drive qualified patient inquiries.
Keyword & Bidding Optimization
- Optimized keywords, audience targeting, and bidding strategies to improve conversion efficiency.
- Focused on increasing qualified clicks and reducing wasted spend.
Phone Call Conversion Tracking
- Implemented and monitored phone call tracking to measure real patient inquiry performance.
- Used conversion insights to optimize bidding and improve lead quality.
Continuous Performance Optimization
- Continuously monitored campaign performance, conversion trends, and traffic quality during scaling.
- Maintained competitive acquisition costs while significantly increasing patient call volume.