Project
Google Ads Optimization for a US Spine Clinic
- Goal: Increase qualified patient leads and high-intent local traffic while maintaining efficient acquisition costs in a competitive healthcare market.
- Focused on expanding visibility for spine treatment searches through Google Ads optimization, campaign expansion, and local intent targeting.
- Achieved a 107% increase in traffic and 23% more leads within four months while maintaining a competitive $24 cost per lead, significantly below the US healthcare benchmark range of $30–$100.
Performance Highlights & Wins
Traffic Growth
- Increased total traffic and clicks by 107% through campaign restructuring and expanded Google Ads reach.
- Successfully scaled visibility without sacrificing lead quality.
Lead Generation Growth
- Generated 23% more qualified leads within four months.
- Improved conversion volume through stronger local targeting and better campaign structure.
Efficient Cost Management
- Maintained an efficient $24 cost per lead despite scaling spend and launching additional campaigns.
- Kept acquisition costs well below typical US healthcare industry benchmarks.
Campaign Expansion
- Expanded campaign coverage from a single campaign structure into multiple campaigns including Performance Max and Nearby Location Targeting.
- Increased overall search visibility and high-intent traffic reach.
Strategy & Campaign Setup
Google Ads Account Audit
- Audited the existing Google Ads account to identify targeting inefficiencies and optimization opportunities.
- Refined keyword targeting and campaign structure to improve relevance and lead quality.
Performance Max Expansion
- Launched Performance Max campaigns to expand visibility across Search, Display, YouTube, Maps, and other Google properties.
- Used automation and audience signals to identify new high-converting users.
Local Intent Targeting
- Created nearby location-targeting campaigns focused on high-intent “near me” treatment searches.
- Captured users actively searching for spinal treatment services close to the clinic.
Keyword & Search Query Optimization
- Optimized search intent alignment through keyword refinement and ongoing search term analysis.
- Improved traffic quality by prioritizing treatment-focused and high-conversion search queries.
Bidding & Conversion Optimization
- Monitored conversion performance closely to maintain efficient lead acquisition during scaling.
- Adjusted bidding strategies based on conversion quality and campaign performance trends.
Continuous Performance Monitoring
- Continuously optimized campaign structure, targeting, and ad relevance to support sustainable growth.
- Maintained scalability while preserving conversion efficiency and lead quality.