Project
Google Ads Optimization & Patient Lead Growth for a US Healthcare Clinic
- Goal: Increase qualified patient phone call inquiries, improve local visibility, and scale traffic efficiently while maintaining competitive acquisition costs.
- Focused on restructuring the Google Ads account using Performance Max, local targeting, and conversion-focused optimization strategies to improve lead generation.
- Successfully increased monthly patient phone calls from 30 to 83, achieving a 176% increase in phone call leads within four months.
- Traffic also scaled significantly during the optimization period, with clicks increasing from 326 to 676 (+107%).
- Maintained a competitive cost per lead of approximately $24 despite aggressive scaling and campaign expansion.
Performance Highlights & Wins
Patient Lead Growth
- Scaled patient inquiry phone calls by 176%, growing from 30 monthly calls to 83 calls.
- Generated substantially more qualified healthcare leads while maintaining strong cost efficiency.
Traffic & Visibility Expansion
- Achieved a 107% increase in traffic through campaign restructuring and expanded Google Ads reach.
- Improved visibility across Search, YouTube, Maps, and additional Google inventory using Performance Max.
Local High-Intent Patient Acquisition
- Captured nearby high-intent users actively searching for local spine treatment and healthcare services.
- Improved lead quality through stronger location targeting and search intent alignment.
Efficient Campaign Scaling
- Scaled campaign coverage while maintaining competitive acquisition costs for the US healthcare market.
- Expanded from a limited campaign structure into a broader multi-campaign growth framework.
Strategy & Campaign Setup
Google Ads Account Audit
- Conducted a detailed Google Ads audit to identify growth opportunities, inefficiencies, and targeting gaps.
- Refined keyword targeting, audience structure, and campaign organization to improve lead generation quality.
Performance Max Implementation
- Launched Performance Max campaigns to expand reach across multiple Google channels.
- Leveraged Google automation to discover and scale new high-converting healthcare audiences.
Local Intent Targeting
- Implemented nearby location targeting campaigns focused on users searching for local spine treatment and healthcare services.
- Captured high-intent “near me” searches to increase patient inquiry calls.
Bidding & Conversion Optimization
- Optimized bidding strategies and ad structure to improve conversion efficiency and lead quality.
- Continuously monitored conversion performance to maintain sustainable acquisition costs during scaling.
Phone Call Tracking & Attribution
- Implemented phone call conversion tracking to accurately measure real patient inquiries.
- Used conversion data to optimize bidding decisions and improve campaign performance.
Continuous Performance Monitoring
- Continuously monitored campaign trends, conversion performance, and traffic quality throughout the scaling phase.
- Maintained competitive cost-per-lead performance while significantly increasing lead volume and traffic.