The Furniture Gallery (Australia) - Performance Marketing
Summary
Scaled multi-channel performance campaigns that connected awareness, conversions, and retention — achieving 7.44× ROAS, 55K+ organic followers, and measurable uplift in both online and offline sales through data-backed creative strategy.
Overview
A comprehensive performance marketing project focused on driving profitable growth through Google Ads, Meta Ads, SEO, and Social Media. The goal was to create an omnichannel system that blended paid precision with organic consistency, turning ad spend into sustained revenue.
Objective
To scale paid and organic performance through optimized targeting, creative testing, and funnel strategy — ensuring consistent ROI growth across digital and retail channels.
Strategy & Execution
-
Google Ads: Planned and optimized high-converting campaigns, achieving ROAS of 7.44 with granular keyword segmentation, dynamic creatives, and conversion-optimized landing pages.
-
Meta Ads: Built full-funnel campaigns (awareness → engagement → conversion) with continuous A/B testing, improving CTR and reducing cost per acquisition.
-
SEO & Website Optimization: Conducted a detailed audit to fix crawl issues, improve page speed, and refine on-page structure for better organic reach.
-
Social Media Growth: Developed an integrated content strategy that strengthened brand authority and community engagement across platforms.
-
Conversion Optimization: Enhanced the website’s funnel structure and creative elements to improve performance metrics and overall ad efficiency.
Results
-
7.44× ROAS on Google Ads through precision audience targeting.
-
55K+ organic followers gained through content consistency and engagement loops.
-
Significant growth in online and offline sales, driven by cross-platform synergy.
-
Improved organic keyword rankings and sustained visibility through SEO-driven actions.
Creative Highlight
“Performance is an art when data meets intent — every click, keyword, and impression was engineered to deliver measurable business growth.”