Shopify Fashion Brand – Meta Ads Strategy & Conversion Optimization

Summary
Managed and scaled Meta (Facebook & Instagram) ad campaigns for a Shopify-based fashion brand, combining data-backed audience segmentation, creative testing, and funnel optimization to drive consistent purchases and achieve strong ROAS in a highly competitive niche.

Overview
The goal was to create a profitable acquisition funnel that converted social engagement into purchases. By aligning ad creatives with audience psychology and optimizing campaigns through continuous testing, the brand achieved sustainable e-commerce growth and measurable profitability.

Objective
To increase online sales, reduce cost per purchase, and scale high-performing campaigns while maintaining creative freshness and conversion efficiency.

Strategy & Execution

Creative Strategy: Designed high-performing ad creatives highlighting product quality, styling, and social proof to attract and convert fashion-conscious shoppers.
Audience Targeting: Built layered audience segments — interest-based, lookalike (purchasers, add-to-carts), and retargeting pools — to improve conversion consistency.
Campaign Optimization: Conducted A/B tests on visuals, offers, and placements to identify top-performing combinations.
Scaling Framework: Increased budgets strategically on winning ad sets while maintaining stable ROAS and low cost per result.
Data Analysis: Monitored pixel events, CTR, and purchase paths through GA4 and Meta Ads Manager to refine targeting and creative delivery.

Results

$151,599+ total ad spend managed.
50–82 purchases per ad set, showing stable conversion performance.
Reduced cost per purchase to as low as $17.15 in top-performing campaigns.
130,000+ impressions per ad set, ensuring consistent brand visibility and reach.
Strong ROAS achieved in a highly competitive Shopify fashion category.

Creative Insight

“The key to scaling fashion ads isn’t just visuals — it’s understanding what makes shoppers stop scrolling and start buying.”