PROGENIUS
Overview
ProGenius is a high-performance, mobile-first website built on WordPress CMS — engineered to convert. It combines modern UI, dynamic form logic, and robust automation to deliver a frictionless experience for both customers and admins.
Business Objective
Accelerate checkout speed, strengthen tracking for remarketing, and boost conversions for CA Final AFM Programs through clearer product storytelling and optimized user journeys.
Scope Delivered
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Core Features: Dynamic multi-dimensional forms (real-time logic + email integration), user account creation & management, OTP verification, coupons, cart & checkout functionality.
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Commerce Engine: GST-compliant invoicing (B2B/B2C), HSN configuration, multi-gateway payments, live shipping rates, auto-generated labels & tracking.
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Performance Layer: Speed-optimized build with AJAX cart, responsive UI, and mobile-first design standards.
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Marketing & Tracking: Meta Pixel, Google Ads enhanced events, and GA4 eCommerce tracking for accurate attribution & remarketing.
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Automation & Notifications: Event-based workflows for orders, shipping, and key account updates — fully reducing manual ops.
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Identity & Security: OTP + SMS gateway for secure verification and instant transactional alerts.
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Landing-Page Engineering: Custom-coded sections to improve readability, visual hierarchy, and CTA prominence — designed for high intent.
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Integrations: WhatsApp chat widget, dynamic Instagram feed, SMTP setup with authenticated domain for branded deliverability.
Results
One-click checkout accelerated purchase flow and reduced cart abandonment.
Reliable event tracking boosted remarketing precision.
Enhanced landing pages improved session depth and conversion intent.
Components
