The Furniture Gallery – Driving Conversions & Community Growth Through Meta Ads
Summary
Scaled The Furniture Gallery’s online revenue and brand engagement through Meta Ads, combining creative storytelling with data-driven targeting. Delivered 7.4× blended ROAS, $84M+ sales impact, and built a thriving social community of over 55K followers that actively engaged with the brand.
Overview
The Furniture Gallery, one of Australia’s leading home décor retailers, wanted to turn its social presence into a direct performance channel. I developed a full-funnel Meta Ads strategy that blended lifestyle-driven content with precise conversion targeting, resulting in massive growth across awareness, engagement, and purchase metrics.
Objective
To drive qualified traffic and sales while building an engaged brand community that reinforced customer trust and loyalty.
Strategy & Execution
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Campaign Funnel Design: Structured the account into Awareness (video + carousel), Consideration (collection + retargeting), and Conversion (dynamic catalog + remarketing) campaigns.
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Creative Direction: Developed high-performing creatives — lifestyle room visuals, dynamic product displays, and offer-led content — to boost CTR and relevance.
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Audience Targeting: Used a mix of lookalike audiences from high-value customers, interest-based segments (home décor, design, lifestyle), and website retargeting pools.
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Dynamic Product Ads (DPA): Automated catalog sync to show the right product to the right audience at the right time, improving personalization and conversion rate.
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Testing & Optimization: Continuously tested creatives, CTAs, and placements to identify best-performing combinations and scale top campaigns efficiently.
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Community & Engagement: Leveraged organic and paid synergy to grow social presence to 55K+ followers, boosting post engagement and brand visibility.
Results
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7.4× blended ROAS combining Meta + Google ecosystem synergy.
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$84M+ total revenue contribution from Meta-led campaigns.
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55K+ follower growth through organic + paid engagement loops.
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18% increase in repeat purchases from dynamic remarketing campaigns.
Creative Insight
“We turned social feeds into virtual showrooms — every scroll became an opportunity to experience the brand, engage emotionally, and convert seamlessly.”