Eden Weight Loss – Meta Ads Performance Optimization
Summary
Scaled high-budget Meta campaigns for a U.S.-based health and wellness brand, driving over 26.6M impressions, 133K link clicks, and significant lead conversions while optimizing cost efficiency and creative performance across multiple ad sets.
Overview
Eden Weight Loss, a medical weight management brand, needed a Meta Ads strategy that could maintain brand compliance while scaling lead generation efficiently. I managed and optimized large-scale campaigns targeting multiple product lines, including Injectable Semaglutide, HRT, and Medkit offers, across North America.
Objective
To reduce CPC, increase CTR, and improve conversion rates by continuously optimizing campaign structure, creative testing, and audience segmentation — achieving maximum efficiency under strict compliance guidelines.
Strategy & Execution
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Account Restructure: Consolidated over 250 campaigns into optimized, data-led structures to improve delivery and minimize learning phase resets.
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Creative A/B Testing: Tested multiple creative angles (pricing, benefits, comparison ads) to identify high-performing ad variations.
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Audience Segmentation: Implemented advanced audience layering using demographic, behavioral, and retargeting signals for higher engagement.
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Bid & Budget Optimization: Adjusted budget distribution based on ROAS and engagement data, improving ad spend efficiency across verticals.
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Performance Monitoring: Tracked and refined campaign delivery in real-time using Meta Ads Manager and integrated GA4 insights.
Results
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Impressions: 26.6M+
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Link Clicks: 133,000+
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Total Spend: $1.13M
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Average CPM: $42.44
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Average CPC: $8.51
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CTR: Improved to 0.46% (from earlier underperforming benchmarks).
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Top Campaign: Injectable Semaglutide Comparison generated 30K+ link clicks with optimized $9.86 CPC.
Impact
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Significantly lowered CPC while maintaining high-quality traffic and conversion intent.
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Scaled compliant weight-loss ad campaigns across multiple product lines efficiently.
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Delivered consistent performance at scale for a sensitive, highly regulated industry.
Creative Insight
“When scaling in a restricted niche, precision matters more than reach — optimization isn’t about more spend, it’s about smarter delivery.”