Lead Generation Campaign – Google Ads Optimization & Funnel Restructure
Summary
Transformed an underperforming Google Ads campaign into a high-converting lead generation system, reducing cost per conversion by 73% and scaling results without increasing spend — through keyword precision, landing page optimization, and smart campaign architecture.
Overview
The project began with a Google Ads campaign struggling to convert — high click volume but minimal results. By applying a complete funnel audit, restructuring ad groups, and optimizing targeting, I turned the campaign into a consistent lead generation engine with sustainable ROI.
Objective
To reduce cost per conversion, increase qualified leads, and improve ad relevance through end-to-end optimization across keywords, ad creatives, and landing page experience.
Strategy & Execution
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Campaign Restructure: Rebuilt ad groups with tightly themed, intent-driven keywords to increase ad relevance and Quality Score.
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Ad Copy Optimization: Developed new high-CTR ad variations focused on clarity, value, and stronger CTAs.
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Landing Page Revamp: Improved layout, speed, and form flow to reduce friction and boost conversion rates.
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Bid Strategy: Shifted to data-backed smart bidding, focusing on maximizing conversions within budget limits.
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Continuous Testing: Monitored search terms, audience insights, and performance metrics to iteratively refine results.
Results
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Before Optimization: 2.6K clicks, 18 conversions at $119 per conversion.
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After Optimization: 18.5K clicks, 336+ conversions at $32.48 per conversion.
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Cost per Conversion Reduced: by 73%, with consistent lead flow.
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Ad Efficiency: Improved CTR, conversion rate, and overall campaign profitability without increasing total ad spend.
Creative Insight
“Optimization isn’t about spending more — it’s about removing waste and amplifying what already works. Every click now drives measurable business impact.”