US B2B Saas – Turning $8M Ad Spend into $70M Revenue
Service: Oracle Eloqua marketing automation services (high-ticket B2B)
Channels: Google Ads + LinkedIn Ads
Ad Spend: $8M total
Outcome: ~$70M annual revenue influenced
Brief
Organization wanted a steady pipeline of high-intent leads for their Eloqua consulting and implementation services. My role was to build and scale a paid media engine that brings in sales-ready B2B leads, not just traffic.
What I Did
1. Google Ads – Capture High Intent
Focused on keywords like “Eloqua consulting services”, “Eloqua implementation partner”, etc.
Wrote direct-response ads with clear CTAs: Book a strategy call / Request an audit.
Drove traffic to focused landing pages with strong proof and short forms.
Google Ads Results (Jan–Dec 2023):
$6.2M spend
144K+ conversions (forms, calls, key actions)
$37.9M tracked conversion value
6.1x ROAS
3.4% conversion rate
2. LinkedIn Ads – Create and Nurture Demand
Targeted CMOs, Marketing Ops, and Demand Gen leaders at ideal accounts.
Promoted case studies, webinars, and Eloqua audits.
Retargeted website visitors and ad engagers to stay top-of-mind during a long sales cycle.
Impact
Across Google and LinkedIn:
Total ad spend: $8M
Client-reported outcome: ~$70M in annual revenue from Eloqua services
By combining high-intent Google search with account-focused LinkedIn campaigns, I helped 4Thought Marketing build a profitable, scalable acquisition engine for their high-ticket B2B services.