Aqua Save
Overview
AquaSave is a sustainability-focused D2C e-commerce platform built on WooCommerce — designed to make water-saving products accessible across India. The platform blends compliance-ready architecture, seamless UX, and a custom dealer directory system to connect customers and local distributors at scale.
Business Objective
To launch a compliant, conversion-optimized D2C store for AquaSave’s eco-friendly product line — reducing pre-sales friction, improving checkout flow, and enabling dealer discovery across State → City → Locality levels.
Scope Delivered
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Billing & Compliance: GST-compliant invoicing (B2B/B2C), HSN/SAC mapping, automated CGST/SGST/IGST based on ship-to state, and downloadable PDF invoices.
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Payments & Logistics: Multi-gateway payment setup (UPI, cards, net-banking, wallets) with webhook sync; integrated shipping with live rates, automated label generation, and real-time tracking.
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Email & Deliverability: Authenticated domain with SPF/DKIM/DMARC; branded transactional emails for order, invoice, refund, and password reset workflows.
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UX & Conversion Optimization: AJAX-based cart and mini-cart drawer, responsive mobile-first design, and purposeful micro-animations improving engagement and checkout speed.
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Messaging & Social Proof: Integrated WhatsApp chat and dynamic Instagram feed for real-time communication and credibility.
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Analytics & Tracking: GA4 enhanced eCommerce tracking (view → add-to-cart → checkout → purchase) with UTM-based performance attribution.
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Custom Plugin – Dealer Directory:
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Admin CRUD for dealers (State, City, Locality, Contact Info).
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SEO-friendly front-end with dependent filters (State → City → Location).
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Optimized database queries and shortcode/block integration for scalability.
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Training & Handover: Delivered SOPs and live sessions covering order workflows, refunds, email templates, and dealer updates for complete in-house management.
Achievements & Results
30%+ ROI improvement through data-driven campaigns and user journey optimization.
Expanded national dealer visibility with scalable directory integration.
Recognized by the Government of India — Awarded “Best Startup” and received a grant for innovation and brand excellence.
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