Project
Google Ads Lead Generation for a US Healthcare Clinic
- Goal: Increase qualified patient calls and appointment inquiries through Google Ads while improving campaign engagement and local search visibility.
- Focused on scaling high-intent phone call leads for healthcare services, especially treatment-related searches from local patients.
- Implemented a performance-focused Google Ads strategy using Performance Max, local targeting, call tracking, and bidding optimization.
Performance Highlights & Wins
Patient Call Growth
- Scaled patient calls from 30 → 83 (+176%) within four months.
- Improved qualified lead volume through stronger local intent targeting and campaign optimization.
Click Growth
- Increased clicks by 107%, helping drive more potential patients to the clinic’s website and call actions.
- Improved campaign reach across high-intent healthcare search behavior.
Engagement Improvement
- Improved interaction rate from 3.07% → 16.53%.
- Achieved a major engagement lift by improving ad relevance, targeting quality, and campaign structure.
Qualified Lead Focus
- Prioritized phone call conversions from users actively searching for healthcare treatment options.
- Focused campaign optimization on patient intent, not just traffic volume.
Strategy & Campaign Setup
Performance Max Launch
- Launched Performance Max campaigns to expand multi-channel visibility across Google’s ecosystem.
- Used PMax to reach potential patients across Search, Maps, Display, YouTube, and other Google placements.
Local Intent Targeting
- Built targeting around high-intent local healthcare searches such as:
- spine treatment near me
- clinic near me
- specialist near me
- local treatment-related searches
- Focused on users most likely to call or book an appointment.
Phone Call Tracking
- Implemented precise phone call conversion tracking to measure real patient inquiries.
- Tracked calls as key conversion actions to improve lead quality and campaign decision-making.
Bidding & Optimization
- Adjusted bidding strategy around qualified call performance and local conversion behavior.
- Optimized campaigns based on:
- call volume
- interaction rate
- click growth
- local search intent
- qualified lead potential
- Continuously refined targeting and bidding to secure more qualified healthcare leads at scale.