Figbirch.com – Google Ads ROI Optimization & Lead Generation

Summary
Built a profitable and scalable Google Ads strategy for Figbirch.com — driving 1.56K conversions and 25.3K+ clicks at an optimized $9.28 cost per conversion, while delivering a strong uplift in lead quality and return on ad spend (ROAS).

Overview
Figbirch.com, a premium home improvement and furnishing brand, wanted to turn paid traffic into high-quality, conversion-ready leads. I executed a performance-led Google Ads campaign structure combining Search, Local, and Performance Max campaigns to increase ROI and capture high-intent prospects.

Objective
To bring highly targeted, purchase-intent users to the website, improve conversion efficiency, and establish a repeatable, profitable PPC framework for future campaigns.

Strategy & Execution

Campaign Structure: Deployed multi-layered campaigns — Local, Search, and Performance Max — to target both in-store and online users.
Keyword Targeting: Focused on intent-based and long-tail search terms that aligned directly with user buying stages.
Ad Copy Optimization: Designed compelling headlines and CTAs emphasizing offers, product benefits, and local presence to improve CTR.
Landing Page Improvements: Enhanced on-page UX and conversion flow for higher lead-to-sale ratio.
Smart Bidding: Implemented automated bidding strategies (Maximize Conversions & Target CPA) to control acquisition costs.
Data Analysis: Used GA4 insights to refine targeting and audience quality based on engagement and conversion signals.

Results

25,300+ clicks and 1,560+ conversions within campaign duration.
Average cost per conversion: $9.28 across all campaigns.
Total ad spend: $14,500 with steady ROI growth.
Local Campaign: 58,759 engagements, 262 conversions at only $4.67 per conversion.
Search Campaign: 969 clicks, 71.75 conversions at $12.65 per conversion and a 7.4% conversion rate.
Developed a profitable PPC framework applicable to future campaigns for sustained growth.

Impact
Increased ROI from paid traffic while maintaining high-quality lead volume. Improved cost efficiency and conversion rate simultaneously — setting up a long-term paid acquisition strategy for Figbirch’s upcoming campaigns.