Ecommerce Growth with Youtube Ads

E-Commerce Growth Through YouTube Ads & Google Performance Campaigns

Overview
For an eCommerce course provider, I designed and executed a YouTube-led growth strategy that blended performance marketing with organic SEO optimization. The objective was to transform YouTube from a content channel into a consistent source of qualified traffic and course sales.

Objective
To increase course enrollments, improve website traffic quality, and build long-term visibility through a unified mix of YouTube Ads, Google Search campaigns, and SEO-backed video optimization.

Strategy & Execution

YouTube Ads Funnel: Built a three-tier funnel (awareness → consideration → conversion) using sequential video ads and remarketing audiences.
Creative Optimization: Refined hooks, titles, and CTAs to increase retention and engagement by over 40 percent.
Precise Targeting: Used in-market, affinity, and custom intent audiences to reach high-value learners.
Landing Page Alignment: Improved ad-to-page relevance and keyword targeting, boosting Quality Score and reducing CPC.
Performance Tracking: Implemented GA4 and Google Tag Manager for accurate event tracking and cross-channel attribution.

Results

2.5× growth in course sales within three months.
47 percent higher engagement on YouTube through optimized content and placements.
65 percent increase in organic traffic from coordinated SEO strategy.
ROAS improved by 78 percent through audience segmentation and A/B-tested creatives.

Creative Insight

“Every view was treated as intent. By aligning creative with data, YouTube became the most profitable acquisition channel.”

Key Achievements: .

Increased Course Sales: Achieved a noticeable rise in course sales within three months.
Enhanced Organic Traffic: Improved search rankings, leading to a surge in organic traffic.
Optimized Video Content: Increased engagement through carefully optimized video content and strategic ad placements.
Targeted Ad Campaigns: Implemented effective ad campaigns targeting ideal audiences, resulting in higher conversion rates.